Origin Story

My honeymoon in Southeast Asia should have been all about adventure and relaxation. Instead, it turned into a lesson in how unforgiving the sun can be.

A brutal sunburn in Singapore had me searching for relief, and in Thailand, I watched as travelers fought a losing battle—slathering on sunscreen, dodging the sun, still ending up burnt and uncomfortable. No one looked like they were actually enjoying themselves.

Then, I noticed something different.

A monkey sat right in the open, completely unbothered by the heat, the crowd, or anything else. It had stolen a bag of fruit, casually taking one bite before tossing it aside and grabbing another, while a group of tourists snapped photos, sweating, adjusting their sunglasses, reapplying sunscreen.

The contrast hit me: Why was everyone else struggling, while the monkey was just… living?

That moment stuck with me.

Earlier that day, I had picked up a lightweight hoodie from a small boutique, hoping it would help me stay cool and protected. By nightfall, it was already falling apart. That frustration turned into a simple but powerful question:

Why isn’t sun protection as effortless as it should be?

That question led to months of research, fabric testing, and refining designs. The result? A brand built on the idea that sun protection should never get in the way of a great adventure.

With lightweight, breathable, UPF 50+ gear, we make it easy to explore longer, relax harder, and stop worrying about the sun. Whether you’re trekking through a jungle, hitting the waves, or enjoying a lazy afternoon poolside, our gear is designed to keep you comfortable, covered, and carefree.

Because when you’re outside, the last thing you should worry about is the sun.

We make sun protection effortless, so you can spend more time enjoying the outdoors and less time worrying about sunburns. Whether you’re out exploring, catching waves, or just lounging by the pool, our gear is built to keep you covered—without the hassle of sunscreen reapplication or uncomfortable layers. Sun protection should be simple, effective, and never slow you down.

We’re redefining sun protection by creating high-quality, stylish, and versatile apparel that empowers people to embrace the outdoors without limits. No one should have to cut their day short because of the sun. Our goal is to make protection so seamless that you hardly notice it’s there.

☀️ Sun Protection, SimplifiedThe best sun protection is the kind you don’t have to think about. Our products provide built-in UPF 50+ coverage, so you can stay out longer without constantly reapplying sunscreen.

🏝 Adventure & Leisure, Side by SideWhether you’re hiking remote trails, setting sail, or just lounging by the pool, our gear is designed for every kind of escape.

🔥 Performance Without CompromiseWe blend breathability, durability, and comfort to create gear that works as hard as you do—without sacrificing style.

🌀 Simple, Functional DesignGreat gear should feel effortless. Our designs are made to be intuitive, lightweight, and easy to wear—so you can focus on the experience, not your outfit.

🌍 Built to LastWe don’t believe in throwaway fashion. Our apparel is made with premium materials designed to stand up to every adventure, season after season.

😎 Confidence Without the FussLooking good and staying protected shouldn’t be a trade-off. Our gear keeps you covered while feeling and looking great.